Carol Vernallis is known for her theory on music video editing. It revolves around 4 key concepts:
Narrative - She believes that the video is a response to the audio, that it relates to the style and genre of the music and also that it will be in sync with the musics beat.
The video itself may provide answers to the song or even open up questions that the song cannot answer.
Sometimes there is not a clear structure to the video
Editing - The video will be cut and edited to match the beat of the music
The editing will break many of the usual; rules of editing to fit the music
The editing may become more obvious to make the viewer notice it
Camera Movement - Shots will be repeated a lot in a video for example a close up shot is often used to show emotion on the artists voice.
Camera may move in time with the music or directly against it depending on genre/theme of the song
The main shot, usually a close up or mid shot is used the most in the video
Diegesis - Diegesis may be revealed slowly or all of a sudden, this is usually dependant on the style of song
Objets may move in time with the song
Diegesis may be broken down into pieces
Narrative - She believes that the video is a response to the audio, that it relates to the style and genre of the music and also that it will be in sync with the musics beat.
The video itself may provide answers to the song or even open up questions that the song cannot answer.
Sometimes there is not a clear structure to the video
Editing - The video will be cut and edited to match the beat of the music
The editing will break many of the usual; rules of editing to fit the music
The editing may become more obvious to make the viewer notice it
Camera Movement - Shots will be repeated a lot in a video for example a close up shot is often used to show emotion on the artists voice.
Camera may move in time with the music or directly against it depending on genre/theme of the song
The main shot, usually a close up or mid shot is used the most in the video
Diegesis - Diegesis may be revealed slowly or all of a sudden, this is usually dependant on the style of song
Objets may move in time with the song
Diegesis may be broken down into pieces
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