1. Music videos more often than not tend to include a demonstration of typical genre characteristics.
For example a rock video will often be of the band on stage in dark clothing and slicked back hair or be a video of different shapes and patterns reacting to the music however rap videos will usually have the person in an expensive car with half naked women with them
2. There are frequent references to the notion of looking and voyeuristic treatment of the female body
The notion of looking includes men or women being portrayed seductively if the do certain things in front of the camera.
A recent example of this is Wrecking ball by Miley Cyrus, who is seen swinging naked on a wrecking ball to get the attention of men
3. There is a succinct relationship between visuals and lyrics.
Either illustrating, amplifying or contradicting
4. The record label the artist is assigned to has certain demands for the artist .Often include certain shots in the video such as close ups, high angle etc
An example of this being Lady Gaga wearing quirky clothes in all videos
5. There is often intertextual references
E.g the song Opposite of Adults by Chiddy Band with the lyric "I play Ron Burgundy I anchor on the track", this is a reference to the film Anchorman.
